3:11 pm - Tuesday November 24, 6922

MEGHNA GROUP OF INDUSTRIES PRESENTS DIGITAL MARKETING SUMMIT & AWARD 2017 HELD

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Bangladesh Brand Forum has successfully completed the fourth edition of Digital Marketing Summit on Saturday, 14th October and initiated the first edition of Digital Marketing Award along with. Presented by Meghna Group of Industries, Digital Marketing Summit 2017 engaged the local digital marketing fraternity with four global experts, and shaped a knowledge sharing dais through various other segments. The theme for this year’s summit was ‘Strategy into Action’. Powered by Wizards Ad Networks and organized in association with The Daily Star, the daylong summit was held at Le Meridien Hotel, Dhaka.

Incepted in 2014, Digital Marketing Summit has been a central platform for marketing enthusiasts, advertising experts, and creative professionals, where they learn and share the best and latest digital marketing practices. This year’s summit was designed with four keynote sessions, three panel discussions, five breakout sessions, two case study presentations, and two insight sessions. The summit also observed the official launching of Wizards Ad Networks that has been operating as a beta for last one year.

The esteemed keynote speakers were – Zaved Akhter, Director – Marketing Transformation at Unilever, South Asia; Farhan Qureshi, Head of South Asian Frontier Markets at Google; Sanjay Vaghasia, Chief Digital Officer at Banglalink Digital Communications Ltd.; and Dan Clarke, CEO & Founder, disruptient.

Three panel discussions were held comprising of around 15 local industry stakeholders as panelists. These discussions focused on the following topics – ‘Building the next digital marketing campaign – The Perfect Recipe’, ‘Are we using mobile advertising effectively?’ and ‘Creating content that delivers result’. Two case studies were presented by Wizards Ad Networks and Pickaboo.com respectively. Two insight sessions were taken by Asif Iqbal, Executive Director of Marketing, Meghna Group of Industries and AymanSadiq, Founder of 10 Minute School. These insight sessions focused on the topics, respectively – ‘Why music can be the next platform for brands?’ and ‘Digital marketing hacks without the technicality and boosting’.

Furthermore, there were five breakout sessions that engaged smaller groups of audience with more in-depth learning and discussion. The hosts for these breakout sessions were – Women in Leadership, Bangladesh Creative Forum, Access to Information (A2i), Wizards Ad Networks, and The Daily Star. The breakout session by Women in Leadership, namely ‘Wonder of Technology for Women Leadership’ focused on how Digital Media and online platforms can be used to drive the core issue of women empowerment. The breakout session by Bangladesh Creative Forum, namely ‘Leveraging Creativity through Technology’ focused on ‘How creative professionals can use digital platforms to promote their skills and works’. Breakout session by The Daily Star focused on ‘Messenger Bots: The next media distribution platform’. Breakout session by A2i focused on ‘Taking 64 district stories to people’.

The daylong summit was followed by the first Digital Marketing Award in the evening, where the most successful digital campaigns of 2016 were awarded across 13 different categories. The awards were given in three ranks – Grand Prix, Gold and Silver. All together 50 campaigns were awarded this year, out of which 12 were Grand Prix, 22 were Gold and 16 were Silver awards. The Grand Prix for Best Integrated Digital Campaign was awarded to ‘Aynabazithe Movie’ executed by Melonades.

This year, the Digital Marketing Summit and Awards are presented by Meghna Group of Industries, powered By Wizards Ad Networks, in association with The Daily Star. The events are also supported by Rangs Toshiba and AdPlay, event partner Le Méridien Dhaka, IT partner Aamra Technologies, knowledge partner Marketing Society of Bangladesh (MSB), TV partner Ekattor TV, radio partner Radio Today, PR partner Masthead PR, lifestyle partner Advanced Development Technologies, and digital partner Melonades and online media partner BD News 24.

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