9:12 am - Wednesday January 17, 2018

Selfie Expert to Leader, OPPO strengthens its position in the Bangladesh market with the New F5 Launch

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OPPO Mobiles, The Selfie Expert & Leader, launched their brandnew offering OPPO F5 today in Bangladesh. On the sidelines of this event, OPPO announced a new brand slogan ‘The Selfie expert and leader’ consistent with its accomplishments in the Bangladesh market. With its presence in 28 Global Market places, now OPPO products and service are appreciated and widely experienced by over 20 Crore young consumers across the globe. The F5 is the brand’s first FHD+ full screen display model in Bangladesh featuring the groundbreaking A.I. Beauty technology – a technology designed to personalize beautification for subjects on a selfie image. The A.I. Beauty technology will take selfie photography to a whole new level of quality.

The new selfie expert 4 GB RAM Priced at BDT 24,990 and 6 GB RAM at 32,990. The F5 will go on sale from November 10, 2017 and will be available across country.

OPPO also announced a New Brand Ambassador, Youth Icon and National Cricket player– Tashkin Ahmed.

Mr. Damon Yang, Managing Director of OPPO Bangladesh said, “We are delighted to bring the new Selfie expert, OPPO F5 in Bangladesh. This is the new edition to OPPO’s premium category F series. For first time in Bangladesh OPPO is bringing Artificial Intelligence (A.I) in selfie feature. We expect F5 will create a benchmark in Bangladesh

Tashkin Ahmed, OPPO’s New Brand Ambassador said, “I am very excited to be a part of the growing OPPO family. I’m very impressed with the A.I. Beauty Technology, taken by the OPPO F5 especially selfies. I was awestruck by how natural my selfies now look and it is amazing how OPPO has identified the nerves of the Bangladeshi youth and the trend – Selfies.

The new brand slogan, ‘The Selfie Expert and Leader’, represents OPPO’s mission of offering the best selfie experience to young consumers and leading the category. OPPO has been an expert and a continuous leader of Selfie technology in the industry – from introducing the first Builtin Beautify Software in 2012, first brand to introduce a 206degree rotating camera phone in 2013 (N1), first brand to launch Selfie focused phones to offering a 120degree wideangle group camera function for group Selfies (F3). And now with the launch of the OPPO F5, it further strengthens its leadership in the Bangladesh market.

The revamp also represents brand’s popularity amongst the youth. It is the youth’s first choice when it comes to Selfie phonesMore than 20 crore young people are using OPPO phone globally. The brand’s marketing and brand activities are also youth focused and targeted towards platforms that are popular within the youth: Sports, Fashion and Entertainment. OPPO’s roots are also deeply imbedded in the Bangladeshi market. The brand employs local staff (over 99% are Bangladeshi employees and offers customized products for the Bangladeshi audience. It is focused on offering a perfect and excellent Selfie Experience to the Bangladeshi youth.

The brand’s performance has also been reported by credible thirdparty organizations. A latest Nielsen report (July 2017) basis consumer feedback, also states that one of the most important purchasing factors for a smartphone is a good selfie camera and the first brand coming to a consumer’s mind when talking about good selfies is OPPO. (Top of mind awareness – 39%).



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