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UC Browser launches its first Bangla version

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UCWeb Inc., the maker behind UC Browser, the world’s No.2 mobile browser with 19.97% market share (per StatCounter), today introduce the Bangla Version of UC Brower for the first time for all of its users.

The UC browser today (Thursday, Feb 18, 2016) arranged a press conference at a hotel in the city to announce the launching of the Bangla version during the historic month of language movement amid presence of Catherine Huang, marketing director of emerging markets of UCWeb and other high officials from the company.

Catherine Huang said: “We launched world’s first Bangla version of mobile browser in December 2015. After two months test, we bring it as a gift to all the Bangladeshi users on the special occasion of the International Mother Language Day. This is a new step of UC Browser to cater to Bangladeshi users’ needs and preference and a testament to our commitment to the market.”

UC Browser’s Bangla version was brought forth on the basis of a June 2015 survey finding, which concluded that 37% of users prefer Bangla, the first language of more than 98% of the population, as the interface language. UC Browser team acted on the finding and launched the Bangla version for UC Browser 10.7.8 in December 2015, which makes UC Browser first of its kind to have a Bangla version.

uc-settingsAccording to a recent user research in the universities of Bangladesh, UC Browser Bangla version is warmly welcomed by its users. “I like UC Browser more after switching to its Bangla version. It makes me feel valued as an UCer by its team. With my mother tongue, I can get access to information more easily on UC Browser,” said Karibul Hasnat, a student at Ahsanullah University of Science and Technology.

UC Browser is now No. 1 mobile browser in 4 populous emerging markets, China, India, Indonesia and Pakistan. In Bangladesh, its popularity has been increasing rapidly and its Daily Active Users grew by 109.2% in the past year of 2015. “The popularity is attributed largely to our in-depth localization strategy including serving users local content and services. Bangladesh is an important South Asia market. The launch of Bangla version is just the first step to connect more Bangladeshi users to the world. We will continue to improve our product and provide better content and services”, said Kenny Ye, managing director of UCWeb International Business Department.



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